Digital Marketing Strategy of a UK-Based Travel Agency

The Challenge

A well-known UK travel agency, that provided custom travel services was having trouble growing its online client. Their email marketing was failing, their social media engagement was low. In short, their website wasn’t doing well in search results. To differentiate themselves in a crowded market, they required a top-notch digital marketing strategy. So, they chose Asa Solution Global.

Our Strategy

We created a focused digital marketing strategy that included paid advertising, social media campaigns, content production, and SEO. Increasing their internet presence, interacting with their audience, and turning website visitors into paying clients were our clear goals.

What We Delivered

SEO optimisation resulted in increased organic traffic by 60% and improved rankings for travel-related keywords. 500% return on investment.
Created guide, blogs, and incorporated E.E.A.T in the content that made the agency a recognised and trusted authority on travel.
Developed interesting content that increased social media engagement by 300%. Managed Facebook and Google advertisements, generating bookings and a 500% return on investment.

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Industry-Leading Tools for Optimal Results

We used industry-leading tools and platforms to produce the best outcomes for them, such as:

Google Analytics for performance monitoring

HubSpot for email campaigns & management

Canva for producing appealing images

Google Ads and Facebook Ads for targeted advertising

The Results

Within three months of implementing our strategy into practice, the travel business noticed a 250% increase in social media interaction and a 50% increase in online reservations. More inquiries and reservations were made as a result of their brand becoming more well-known and trusted by potential customers.

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